Search Engine Optimization

Drive traffic to your website by achieving page 1 rankings in search engines for valuable keywords

Short Overview

An initial audit that includes a competitive review and keyword research is completed in order to build a project plan that has a clear plan for success

  • On-page optimization & internal linking is set up to maximize rankings
  • Landing page creation and optimization is put in place for each keyword
  • Monthly link building and content outreach takes place in order to augment ranking growth
Search Engine Optimization

Learn about the client's business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.

Project Brief

Define client information & business goals along with all required information to properly complete discovery process - Marketing Manager

Keyword Research

Define potential target keywords based on business goals outlined in the Project Brief and opportunities found in the SEO Audit - Associate

SEO Audit

Create baseline for current website SEO performance based on analytics and onsite & offsite factors - Tech Specialist

Competitive Analysis

Define SEO competitors based on Keyword Research and determine areas of opportunity and risk - Associate

IA Overview (optional)

Produce suggestions for improving site performance based on user experience and navigation - Associate

Create a comprehensive SEO strategy and project plan that clearly outlines deliverables and measurable business goals

On-site Strategy

Document actionable plan to introduce changes to the website code and content to optimize it for search engines - Tech Specialist

Content Strategy

Create schedule of content to be created for the website, outreach campaigns, press releases, and social media. - Content Specialist

Off-site Strategy

Determine potential partners and influencers to target for link-building and PR efforts that align with the approach and timeline of the project – Associate

Measurement Planning

Document measurable short-term and long-term goals to evaluate campaign performance - Analysis Specialist

Implement recommendations from the On-Site Strategy & Content Strategy through development or collaboration with the client

Content Implementation

Adjust website text based on the Content Strategy to reflect the keywords targeted in the Keyword Research document - Content Specialist

Technical Implementation

Implement edits to the website code based on the On-Site Strategy. This includes changes to page elements like meta information, canonical tags, no-follow links, and internal links. It also encompasses revamping sitewide elements like a domain's robots.txt file, sitemap, Google Analytics account, and the domain's connected Google Webmaster Tools account. It can even go so far as to involve changes to social media strategy - SEO Specialist

Implement project plan from the Off-Site Strategy and Content Strategy through influencer outreach and content sharing.

Content Creation

Regularly create quality content based on the Content Strategy - Content Specialist

Influencer Outreach

Contact potential partners with the goal of publishing content on their websites that include links to the client's website - Associate

Social Media

Encourage audiences to share and discuss content related to a client's business. – Associate

Public Relations

Spread information about the client's business using press releases, news, and industry channels in an effort to increase exposure of content and links back to the client's website - Marketing Manager

Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results

Monthly Performance Report

Document current standing of goals, campaign metrics, tasks completed, and plan for the following month - Analysis Specialist

Quarterly Review

Comprehensive overview of campaign and adjustments to the project plan based on the results achieved - Analysis Specialist

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