Pay Per Click Marketing

Increase relevant traffic to your website through paid search engine advertising

Short Overview

Our pay-per click marketing strategies are designed for our clients to experience an increase in qualified traffic while also seeing higher conversions and conversion rates.

  • Take advantage of existing demand for your products & services
  • Pay only for relevant traffic: limit by geography, days of the week, time-of-day, keywords, etc
  • With well written ad copy, reduce your number of dead leads
Pay Per Click

Learn about the client’s business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.

Competitive Analysis

Define PPC competitors and Ad Copy based on Keyword Research and determine areas of opportunity and risk

PPC Audit

Create baseline for current website PPC performance based on analytics, landing pages, and current campaign statistics

Keyword Research

Define potential target keywords based on business goals outlined in the Project Brief and opportunities found in the PPC Audit

Project Brief

Define client information & business goals along with all required information to properly complete discovery process - Analytics, Budget, Business Goals, Campaign Login Credentials, Audience, Geographic Location

Create a comprehensive PPC strategy and project plan that clearly outlines deliverables and measurable business goals

Paid Search Strategy

Define Paid Search, Display, and Remarketing campaigns along with ad copy, landing page recommendations, targeting methodologies and recommended budget

Measurement Planning

Document measurable short-term and long-term goals to evaluate campaign performance

Implement landing page recommendations from the Paid Search Strategy through development or collaboration with the client

Landing Page Design

Create designs for optimal converting landing pages with strong calls to action for newly defined campaigns

Landing Page Implementation

Create/Edit Landing Pages for the new campaigns and ensure conversion tracking is implemented and page load time is minimized

Campaign Setup

Create or edit existing campaigns based on the Paid Search Strategy

Monitor and adjust campaigns based on the performance of keywords, landing pages, and ad copy

Short-Term Adjustments

Change bids, ads, and landing pages based on short term performance indicators (daily or every few days)

Campaign Adjustments

Make global changes to the campaign based on trends that are identified over time (weekly or biweekly)

Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results

Monthly Performance Report

Document current standing of goals, campaign metrics, tasks completed, and plan for the following month

Quarterly Review

Comprehensive overview of campaign and adjustments to the project plan based on the results achieved

Tell us about your project

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Olivia's Salon

More conversion from leads to clients! Good job Digital Fives!

Abigail Jenkins Olivia's Salon
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